An experienced researcher and published author focused on the consumer’s experience of goods, services and particular brands.
An experienced and animated international presenter.
My knowledge and practical expertise extends across the fields of business, marketing, and research.
My PhD research investigated the question of quality in General Practice medicine from the patient’s perspective.
To date, my work has been published in Journal of Business Research, Psychology & Marketing, Marketing Theory, and Journal of Customer Behaviour.
Specialties: academic, public speaking, report writing, business proposals, brand management, customer relations, course development, course design and delivery, market planning, business planning, market research, qualitative research, ethnography, marketing, critical marketing, microsoft office, packaging, sales, teaching, telephone skills.
Zenith Innovation Institute (‘Zenith / the Institute’) acknowledges the Wangal people of the Eora nation as the traditional custodians of the lands where Zenith’s campus is situated, and pay our respect to elders past and present.
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